The main heart of Apple’s “Think Different” campaign was the beautiful black and white photos of historical figures. They were released in various forms, including print ads and promotional posters. I’ve done my best to collect examples of each ad with the goal of creating the definitive guide. However, given the how extensive the campaign was, I could have easily missed certain examples. There are also many fakes circulating out there, as taking a black and white photo and photoshopping in the Apple logo and text is extremely easy.1 If I am missing any, or any are not official, please contact me and I will update this gallery.